Don’t have the right lens for the job? Do as the pros do – rent one. From wide angle primes to super zooms, most lenses can be rented for $25 to $50 per day. (Telephoto lenses may run as high as $100 per day).

If your local camera store doesn’t rent equipment there are a number of reputable online options. I personally recommend talking to Paul at Their lens selection is better than most stores in NYC and the service is simply second to none. LensProToGo can have an insured lens delivered overnight at a moments notice. Prices are even inclusive of the shipping costs.