Welcome to the new and improved www.onelouderphoto.com. In addition to the new design, the site features several improvements that will appeal to photographers, music fans and image buyers alike. Details after the jump.
A fresh design with more functionality, better organization and less clutter.
Better Organization – The new site functions less like a traditional blog and more like a content management system. My concert photography, band portraits, documentary photography, tutorials and news all have distinct landing pages accessible from the homepage.
Fewer Pages – One of the best things about Graph Paper Press themes is that they expose a lot of content on the homepage. This removes the need to create separate pages for each piece of content. Fewer pages means less clutter and less management.
The new theme allows me to feature my portfolio, contact info, blog and 5 different categories of content all on the first page a visitor sees.
Choosing the Theme – Trying to find a minimalist portfolio theme that compliments the design of your flashy new business cards isn’t easy.
While there are tons of awesome themes that would have accomplished my goals on the design front, Graph Paper Press has continually released some of the most interesting and easily customizable options. Better still, the company has an amazing track record of updates and volumes of video tutorials describing everything from customization to integrating their sites with a host of functionality-rich plugins.
Although I had been considering a move to Graph Paper Press themes for nearly a year, the recent integration with the best image archiving and photo sales platform pushed me over the edge. When I learned that Graph Paper Press was partnering with PhotoShelter I almost dropped the baby I was holding my iPhone.
Easier Image Sales – According to a recent survey of professional image buyers, the average photographer website is annoying. The issue – photographers want their websites to be unique; Image buyers simply want to buy what they need and get on with life.
Thanks to PhotoShelter’s seamless integration with the GPP Modularity and On Assignment themes, it’s now much easier to access my image archive to license my work or purchase prints.
The archive is accessible from five different points on the homepage better yet, users won’t leave my website in order to purchase.
Easier Contact – With five instances of contact information or social networking links accessible on the homepage, getting in touch with me should be a no-brainer.
My expectation is that the cooperation between Graph Paper Press and PhotoShelter will only improve as time goes on. I also expect massive product improvements from both companies in the coming year. The combination of these expectations means that I’ll be in a very good position to make future improvements to the site in terms of design and functionality.