T-Pain performs at Hot 97 Summer Jam, in East Rutherford New Jersey. July 1, 2008

June 23, 2009 – The New York installment of METAsmart, was a huge success. The seminar series, which teaches photographers how meta data can be used to protect copyright, streamline workflow and increase sales, featured presentations by metadata expert David Riecks, Photoshelter founder & SEO expert Allen Murabayashi, and a panel discussion by meta-savvy photographers Lou Manna, Garfield Hall and yours truly.

The presentations were so good that even I learned a lot (and I was on the panel).

DID YOU KNOW

• Google returns 140 characters of your page description before cutting it off.
• Google does include the ALT tags of images in search results but will not read the image metadata.
• The copyright symbol does not display correctly in all photo captioning software. Write out “copyright” instead.
• Including the original file name in the metadata can help you determine which image the client has even if they’ve renamed it.
• It is illegal to remove the copyright information from a photo’s metadata.

IF YOU MISSED THE NEW YORK SEMINAR

• Don’t worry, the METAsmart program notes and a host of other useful information will be downloadable from photometadata.org soon.
• Registering for one of the upcoming FREE METAsmart seminars in Washington D.C. or Atlanta.

I ALSO RECOMMEND

• Improving your website’s SEO by downloading the Photoshelter SEO Cookbook for Photographers.
• Visiting David Riecks’ Controlled Vocabulary website for more information on how to efficiently keyword your images no matter what software you’re using.

What have you learned about metadata?

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